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Design for the Mind:Seven Psychological Principles of Persuasive Design by Victor S. Yocco (Paperback, 2016)
S$43.49
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Design for the Mind:Seven Psychological Principles of Persuasive Design by Victor S. Yocco (Paperback, 2016)


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Design for the Mind:Seven Psychological Principles of Persuasive Design by Victor S. Yocco (Paperback, 2016)

Teaches web designers and developers how to create websites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design. 240 pages, Illustrations, unspecified Yocco, Victor S.

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